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The Merchant Mastery Podcast

Aug 10, 2021

Hin Lai is the CEO and founder of Sidekick, which develops the highest quality muscle recovery tools trusted by professional athletes worldwide. Hin emphasizes the importance of providing value to customers through excellent products. This core philosophy requires a quick method to validate product fit and connecting...


Jun 9, 2021

Non-alcoholic, or "NOLO", drinks grew in popularity over the past year. In the U.S. alone, nonalcoholic beer sales went up 44% in May, 2020 compared to 2019.
 
In this episode we interview Mitch Cobb, CEO and Co-Founder of Upstreet Craft Brewing and Libra, a non-alcoholic craft beer. 
 
When you want to enjoy a tasty...


Apr 13, 2021

On Season 2, Episode 3 of the Merchant Mastery Podcast we're chatting with Janey Ganson from My Daughter Fragrances, an indie perfume house with ties to the perfume capital of the world: Grasse, France!

In this episode we discuss:

  •  How Janey has scaled her online store while maintaining her day job.
  • How she managed to...


Mar 8, 2021

Sina Zere, Co-Founder of Buff Experts, shares SO much incredible information in this episode, we had a hard time wrapping it up at one hour.

You don't have to operate in the beauty industry to get some key takeaways from this episode, including:

- How to find a manufacturer.

- Why standing behind your brand is the...


Feb 12, 2021

Hands up if you've ever heard of or used the Strava app...
 
Now both hands up if you've successfully used it to build a virtual community that led to sales...
 
How can you use an app to build community and monetize your audience organically?
 
We kick off our 2021 Merchant Mastery Speaker Series with Michael...